Nacido en Buenos Aires, 1969
Arquitecto, Director de Arte y Artista Plástico.



I draw since I can remember. Drawing has always been the first amusement at hand. As a kid, I used to spend many hours at my parent’s deli, at the popular Urquiza market.

It was a magic place full of friends, unimaginable things and many possibilities for guaranteed entertainment. Being entirely stuck in that temple of work and productivity awakened in me the idea of ​​doing some part time job to pay for my vices.

My first job was as a `Jasmine caretaker`. Just an afternoon watching after my florist old friend’s store, was enough to sell all the goods at the tender yell of: `jasmine ladies!!!` The pay couldn’t be better: once a week we went with my florist friend to the newsstand to get my favourite magazine.   What a glorious moment! Once the season was over I changed my line of business.  It was time for me to show all my talent in the food industry: ‘waiter’s assistant ‘at the old Giuzzepin, a classic pizzeria next to the market.

Having their young son working as an employee was not an idea my parents enjoyed any longer. That’s how I started to work in the ‘family business’ as the ‘great provolone cheese grater`. The pay was not as good as in previous jobs, but spending time with my parents was priceless.  One afternoon during break time I made one of my usual drawings, mix technique:  pen on wrapping paper.

A laborious work: Urquiza’s landscape, full of details, including a boy selling jasmines.

A whistle distracted me, the whistling client looked at me, looked at the drawing in detail and said: ‘How nice!, it’s full of things I had never seem before… Would you sell it to me? How much is it? I sold that piece of work and several more. Today, looking back in time, with the perspective of the years that went by, I can say that those first clients liked my drawings because they allowed them to see things they hadn’t even noticed, things they had never paid attention to.

Today I try to catch that same spirit with my work; I try to recall details, smells, situations, words, sounds, memories, things that we may fail to observe or just forget, trying never to lose the look of that kid who sold jasmines.


​Gustavo Reinoso.

© 2017 Gustavo Reinoso 

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